A visible vision difference


There is a big difference between the reflection in an ordinary mirror and in the new magnifying mirror, Spegelzoom®. You can see it yourself.

And it is thanks to the magnified image that presbyopians now can get a sharp image without their reading glasses on.

Please try it, you too! Visit our homepage – www.awum.se and look for the English flag.


Designed and engineered in Sweden

The new magnifying mirror – SPEGELZOOM by awum  helps women and men (presbyopians) getting visual aquity without their glasses on.

• With level surface it will easily attach to any smooth wall surface  (hook&loop) and can easily be moved or taken down.no2handbag

• Moveable to different places where the light is the best and a must to bring on the journey.

• Gives a magnifying complement ( ”10X”) to the overall picture of your face, when attached on another mirror.

• The small pocket mirror has two reflecting sides – one is magnifying and the other is an regular mirror.

• Designed for function – an elegant planoconvex optically polished glass dome, easy to integrate with a wall mirror.

Information sheet (.pdf)

She used Google and found it!

A new customer wrote: googlemirror
What a service! Just want to add that I discovered your magnifying mirror last week, at a conference hotel.

As I was excited about how excellent it was I googled when I came home and there I found it directly. I ordered one at once and am really looking forward to it! // Happy wishes Anneli.

Improving Your MakeUp Mirror

Does you eye look blurry in the mirror?
Does your eye look blurry in the mirror?

Why not improve your bathroom or makeup mirror? In your regular mirror the image of your eye is too small and blurry, isn’t it? And in the magnifying mirror, the image is a bit larger, but not as clear and sharp as you want it to be.
This situation is likely if you normally are using reading glasses, which most people do after 45 , when they become presbyopians. 

Standing in front of the bathroom mirror we have the best of light and that is where most women do their makeup. If not, they use a makeup mirror on a table stand. And so they want to do, but they also need a better image.
We would like to tip you off the new magnifying mirror, a Swedish invention called Spegelzoom® by awum. It improves any mirror and, thanks to its sophisticated form, it attaches closely to any other mirror or hard surface. You can easily move it and bring it when travelling.

Interested? You can get a new function on your regular/already magnifying mirror and get a clear image – without your glasses on.
Read more about the new magnifying mirror. Please contact us by mail or phone  if you want to know more. New dealers are also welcome.

Simply The Best

Welcome to my first post in the English blog for magnifying mirrors. 
Swedish blog.

S P E G E L Z O O M®  by awum is an every day aid that helps you get a closer look – particularly if you are long-sighted or wear reading glasses. Why simply the best ?

Sophisticated form. Astonishing function.

Sophisticated form. Astonishing function.

This convex mirror is magnifying thanks to its form. The world has not seen anything like it before. Now sold on the market in Scandinavia principally by opticians and the wellknown department store NK in Stockholm, Sweden. The new mirror is shown in an exhibition at the National Museum of Science and Technology Stockholm – and in the Permanent Collection. Read more.